Practical notes on AI search, measurement, and technical SEO systems.
AI search changes how people discover, compare, and decide. Organic reporting needs to account for visibility, assisted journeys, and answer engine presence.
Most businesses do not care about SEO metrics in isolation. They care about whether organic search creates demand, leads, purchases, and useful insight.
Generative engine optimisation is often framed as a new discipline. In practice, most of the durable work still comes from strong SEO fundamentals.