SEO
Specialist
Morgan Mngadi
Organic search growth for product and service-led businesses.
SEO strategy
Technical optimisation
Analytics & reporting
AI search visibility
Content performance
Product/Service-led search
Technical SEO and analytics specialist building search systems that connect visibility, product thinking, and measurable business impact.
My work sits across technical SEO, GA4, GTM, organic growth strategy, reporting, and digital product experimentation. CommuteZA is the clearest example: a self-built product used to test SEO architecture, structured data, redirect logic, and measurement systems in a controlled environment.
Impact Metrics
03 / Certifications
Google Analytics 4
Certified in GA4 measurement, event tracking, reporting and audience configuration.
Google Business Profile
Certified in managing and optimising Google Business Profiles for local search visibility.
Semrush Certification
Semrush
Certified in using Semrush for SEO research, analysis and performance optimisation.
HTML, CSS and JavaScript
IBM
Certified in the core web technologies used to build responsive, interactive websites.
How I Drive Organic Growth
A four pillar system built for measurable, compounding results from search infrastructure to revenue attribution.
Organic Growth Strategy
Intent mapping, content systems, YouTube integration, SERP optimisation, AI Overview structuring.
Technical Search Infrastructure
Crawl optimisation, canonicalisation, duplication resolution, schema, indexation control, HTML/CSS/JS collaboration.
Local & Authority Systems
Google Business Profile, Bing Places, entity signals, local schema, brand visibility.
Analytics & Revenue Attribution
GA4 custom events, GTM configuration, organic conversion tracking, eCommerce revenue reporting.
Delivered SEO across 14 distinct verticals, including regulated financial services, telecoms, retail, and beyond.
Clients worked with
Across agency led client work for growing brands and established organisations.
Examples of clients I've worked with:
A sample of client work from agency led SEO projects.
CommuteZA
Routing Web App for South African Commuters · Jan 2026 to Present
Self initiated project built to deepen SEO and systems understanding from the ground up. Implements a headless CMS architecture to manage metadata, structured data, redirect logic and URL structuring with full control over rendering behaviour. Currently working on the redirect logic in the CMS and looking to add pricing info.
Builder Mindset Across Search, Analytics, and Product
Beyond client and agency work, I use digital products and measurement projects to explore how technical SEO decisions shape discoverability, user journeys, and reporting clarity.
CommuteZA
A South African commuter routing product used to test search architecture, structured data, redirects, and measurement from the ground up.
Lead Tracking Systems
GTM and GA4 setups for form submissions, email clicks, booking actions, and page-level lead reporting.
AI Visibility & Technical SEO
Experiments around AI Overviews, structured content, entity clarity, indexation, and search performance reporting.
Organic Performance Dashboards
Search Console, GA4, GTM, and Looker Studio views designed to explain what changed, why it changed, and what to do next.
Core Disciplines Across SEO, Analytics, and Organic Growth
The site is organised around the areas I continue to build depth in: technical SEO, GTM, GA4, organic measurement, AI visibility, reporting, and product-led search systems.
Organic Growth Systems
Search strategy shaped around intent, technical foundations, content architecture, and measurable business outcomes.
Technical SEO & Implementation
Hands-on technical SEO across metadata, schema, redirects, indexation, CMS workflows, rendering, and QA.
Backlink & Authority Building
Sustainable authority building through valuable content, technical excellence, link-worthy assets, PR support, local citations, and strong internal linking.
Analytics, GTM & GA4
Measurement systems that connect organic visibility to events, leads, revenue, dashboards, and decision-making.