Hi, I'm
Morgan Mngadi.
I specialise in organic growth systems, combining technical SEO, search strategy, local authority optimisation, and revenue attribution to drive measurable business outcomes.
Accenture Song
SEO Specialist
Jan 2026 to Present
Contributing to SEO delivery for agency clients in the telecommunications sector. Supporting technical audits, metadata implementation review, and performance reporting through GA4 and Search Console within a cross functional team.
Flume Digital Marketing
Junior SEO Specialist
Nov 2023 to Dec 2025
Managed SEO implementation across finance, education, humanitarian, courier, hospitality and automotive verticals. Delivered technical audits, on-page optimisation, structured data deployment and CMS implementation. Contributed implementation work to campaigns recognised with two Assegai honours under senior strategic direction.
IMS Ad Agency
SEO & Analytics Associate
Mar 2023 to Sep 2023
Built a foundation in SEO and analytics across multiple client accounts. Keyword research, on-page optimisation, technical audits and performance reporting using GSC, SEMrush and Looker Studio.
How I Drive Organic Growth
A structured four pillar system where each discipline reinforces the others to build compounding organic results.
Organic Growth Strategy
Intent mapping, content systems, YouTube integration, SERP optimisation, AI Overview structuring.
- Keyword and intent mapping aligned to business goals and conversion stages
- Content systems designed for topical authority and scalable production
- YouTube integration as a search surface with titles, descriptions, chapters, and entity alignment
- SERP feature optimisation: featured snippets, People Also Ask, and knowledge panels
- AI Overview structuring with content architecture and entity clarity for LLM visible results
Technical Search Infrastructure
Crawl optimisation, canonicalisation, duplication resolution, schema, indexation control, HTML/CSS/JS collaboration.
- Crawl budget management via robots.txt, XML sitemaps, and internal link architecture
- Canonical strategy and duplication resolution across parameterised and paginated URLs
- Structured data JSON LD implementation: Article, Product, FAQ, LocalBusiness, BreadcrumbList
- Indexation control using noindex, hreflang, and coverage report triage in Search Console
- Cross functional HTML/CSS/JS collaboration with dev teams for implementation accuracy
Local & Authority Systems
Google Business Profile, Bing Places, entity signals, local schema, brand visibility.
- Google Business Profile setup, verification, category optimisation and review strategy
- Bing Places listing management and cross-platform NAP consistency
- Entity and knowledge graph signals through Wikipedia alignment, brand mentions, and structured references
- LocalBusiness and GeoCoordinates schema implementation for local SERP features
- Brand visibility campaigns combining organic, GBP, and off site authority building
Analytics & Revenue Attribution
GA4 custom events, GTM configuration, organic conversion tracking, ecommerce revenue reporting.
- GA4 custom event configuration for micro and macro conversion tracking
- GTM container management with trigger setup, variable configuration, and tag auditing
- Organic channel attribution segmentation in GA4 and Looker Studio
- Ecommerce revenue reporting tied to organic search performance and keyword level ROI
- Monthly performance dashboards tracking impressions, clicks, conversions, and revenue
Examples of clients I've worked with:
This is a sample of client work from agency-led SEO projects.
Available for
Open to employment, freelance, and contract work focused on bringing measurable organic growth to ambitious teams.
Full time and part time roles
For teams that need Organic Search capability embedded into planning, implementation, and reporting.
Independent SEO projects
For brands or agencies that need focused support across technical SEO, AI visibility, and organic growth systems.
Short and medium term support
For delivery sprints where technical change needs to turn into measurable organic impact.
Remote UK and EU work
Available for remote collaboration with teams operating in UK, EU, South African, or similar time zones.
How much SEO experience do you have?
I have 3+ years of SEO experience across agency environments, with work spanning technical audits, on-page optimisation, structured data, CMS implementation, analytics, and organic performance reporting.
What type of SEO roles are you best suited for?
I am best suited for SEO Specialist, Technical SEO Specialist, Organic Search, and implementation-focused roles where technical recommendations need to become measurable changes.
Do you work remotely?
Yes. I am open to remote UK and EU roles, as well as South African hybrid opportunities in Johannesburg and nearby business hubs.
What makes your background useful to a hiring team?
Agency work has exposed me to multiple industries, CMS platforms, stakeholder needs, and implementation constraints. That experience helps me move between audits, reporting, content recommendations, and developer collaboration.