Hi, I'm
Morgan Mngadi.
I specialise in organic growth systems, combining technical SEO, search strategy, local authority optimisation, and revenue attribution to drive measurable business outcomes.
01 / Experience
Accenture Song
SEO Specialist
Jan 2026 to Present
Contributing to SEO delivery for agency clients in the telecommunications sector. Supporting technical audits, metadata implementation review, and performance reporting through GA4 and Search Console within a cross functional team.
Flume Digital Marketing
Junior SEO Specialist
Nov 2023 to Dec 2025
Managed SEO implementation across finance, education, humanitarian, courier, hospitality and automotive verticals. Delivered technical audits, on-page optimisation, structured data deployment and CMS implementation across WordPress, Webflow, Umbraco, Pimcore and headless CMS setups. Contributed implementation work to campaigns recognised with two Assegai honours under senior strategic direction.
IMS Ad Agency
SEO & Analytics Associate
Mar 2023 to Sep 2023
Built a foundation in SEO and analytics across multiple client accounts, mainly working on WordPress and Webflow websites. Keyword research, on-page optimisation, technical audits and performance reporting using GSC, SEMrush and Looker Studio.
How I Drive Organic Growth
A structured four pillar system where each discipline reinforces the others to build compounding organic results.
Organic Growth Strategy
Intent mapping, content systems, YouTube integration, SERP optimisation, AI Overview structuring.
- Keyword and intent mapping aligned to business goals and conversion stages
- Content systems designed for topical authority and scalable production
- YouTube integration as a search surface with titles, descriptions, chapters, and entity alignment
- SERP feature optimisation: featured snippets, People Also Ask, and knowledge panels
- AI Overview structuring with content architecture and entity clarity for LLM visible results
Technical Search Infrastructure
Crawl optimisation, canonicalisation, duplication resolution, schema, indexation control, HTML/CSS/JS collaboration.
- Crawl budget management via robots.txt, XML sitemaps, and internal link architecture
- Canonical strategy and duplication resolution across parameterised and paginated URLs
- Structured data JSON LD implementation: Article, Product, FAQ, LocalBusiness, BreadcrumbList
- Indexation control using noindex, hreflang, and coverage report triage in Search Console
- Cross functional HTML/CSS/JS collaboration with dev teams for implementation accuracy
Local & Authority Systems
Google Business Profile, Bing Places, entity signals, local schema, brand visibility.
- Google Business Profile setup, verification, category optimisation and review strategy
- Bing Places listing management and cross-platform NAP consistency
- Entity and knowledge graph signals through Wikipedia alignment, brand mentions, and structured references
- LocalBusiness and GeoCoordinates schema implementation for local SERP features
- Brand visibility campaigns combining organic, GBP, and off site authority building
Analytics & Revenue Attribution
GA4 custom events, GTM configuration, organic conversion tracking, ecommerce revenue reporting.
- GA4 custom event configuration for micro and macro conversion tracking
- GTM container management with trigger setup, variable configuration, and tag auditing
- Organic channel attribution segmentation in GA4 and Looker Studio
- Ecommerce revenue reporting tied to organic search performance and keyword level ROI
- Monthly performance dashboards tracking impressions, clicks, conversions, and revenue
Examples of clients I've worked with:
This is a sample of client work from agency-led SEO projects.
Professional Focus
A snapshot of the areas that define my work across SEO, analytics, product thinking, and organic growth.
Technical Search Systems
Search infrastructure, structured data, CMS implementation, indexation, rendering, and technical QA.
GA4, GTM & Reporting
Event tracking, organic attribution, lead measurement, ecommerce reporting, and Looker Studio dashboards.
CommuteZA & Digital Products
Product-led SEO experiments across information architecture, metadata, redirects, schema, and measurement.
Organic Growth Thinking
Connecting search visibility, user intent, technical execution, content systems, and business outcomes.
05 / FAQ
How much SEO experience do you have?
I have 3+ years of SEO experience across agency environments, with work spanning technical audits, on-page optimisation, structured data, CMS implementation, analytics, and organic performance reporting.
What areas of SEO do you focus on?
My focus is technical SEO, organic growth strategy, analytics, GTM, GA4, structured data, CMS implementation, reporting, and product-led search systems.
What is CommuteZA?
CommuteZA is a digital product I am building to explore SEO architecture, metadata systems, structured data, redirect logic, local search behaviour, and analytics in a controlled environment.
What makes your background useful to teams and collaborators?
Agency work has exposed me to multiple industries, CMS platforms, stakeholder needs, and implementation constraints. That experience helps me connect audits, reporting, content recommendations, developer collaboration, and measurable business impact.
Let’s Connect Around Search,
Analytics, and Product Thinking.
I’m always interested in thoughtful conversations around SEO, technical implementation, analytics, GTM, GA4, organic growth, and digital products.