I specialise in organic growth systems, combining technical SEO, search strategy, local authority optimisation, and revenue attribution to drive measurable business outcomes.
SEO Specialist
Jan 2026 to Present
At Accenture Song, I contribute to SEO strategy across enterprise projects, including telecommunications and a pre-launch B2C SaaS platform spanning five industries. I conduct keyword and opportunity research to inform site architecture and launch strategy, identifying opportunities representing 6M+ monthly searches. I’ve also developed Looker Studio dashboards for keyword intelligence, content performance and automated monthly reporting, allowing teams to focus more on insights and recommendations. I work cross-functionally with strategy, development and performance teams to embed SEO requirements into website implementation before launch.
Junior SEO Specialist
Nov 2023 to Dec 2025
Managed SEO implementation across finance, education, humanitarian, courier, hospitality and automotive verticals. Delivered technical audits, on-page optimisation, structured data deployment and CMS implementation across WordPress, Webflow, Umbraco, Pimcore and headless CMS setups. Contributed implementation work to campaigns recognised with two Assegai honours under senior strategic direction.
SEO & Analytics Associate
Mar 2023 to Sep 2023
Built a foundation in SEO and analytics across multiple client accounts, mainly working on WordPress and Webflow websites. Keyword research, on-page optimisation, technical audits and performance reporting using GSC, SEMrush and Looker Studio.
Don't just say what you can do. Build the evidence.
I believe the best way to demonstrate capability is through the work itself. Curiosity means more to me when it leads to something tangible: something built, tested, measured and improved.
That's why I create outside the boundaries of my day-to-day role. Each project gives me a sandbox to explore new ideas, solve unfamiliar problems and compound what I know across SEO, data and development.
My goal is simple: keep learning, keep building, and create a body of work that speaks for itself.
Learn it. Build it. Measure it. Explain it.
Turning data into decisions.
I built a reporting system designed to reduce repetitive manual work and shift more time toward what actually matters: understanding performance, communicating the “so what,” and connecting search activity to business outcomes.
Explore the reporting article →Turning search demand into a product.
I identified a problem I experienced personally, validated the demand through search data, and built a live multimodal transport platform around it. CommuteZA has become my sandbox for combining SEO strategy, analytics, development and product thinking with real users.
Explore the CommuteZA case studyA structured four pillar system where each discipline reinforces the others to build compounding organic results.
Intent mapping, content systems, YouTube integration, SERP optimisation, AI Overview structuring.
Crawl optimisation, canonicalisation, duplication resolution, schema, indexation control, HTML/CSS/JS collaboration.
Google Business Profile, Bing Places, entity signals, local schema, brand visibility.
GA4 custom events, GTM configuration, organic conversion tracking, ecommerce revenue reporting.
This is a sample of client work from agency-led SEO projects.
A snapshot of the areas that define my work across SEO, analytics, product thinking, and organic growth.
Search infrastructure, structured data, CMS implementation, indexation, rendering, and technical QA.
Event tracking, organic attribution, lead measurement, ecommerce reporting, and Looker Studio dashboards.
Product-led SEO experiments across information architecture, metadata, redirects, schema, and measurement.
Connecting search visibility, user intent, technical execution, content systems, and business outcomes.
I have 3+ years of SEO experience across agency environments, with work spanning technical audits, on-page optimisation, structured data, CMS implementation, analytics, and organic performance reporting.
My focus is technical SEO, organic growth strategy, analytics, GTM, GA4, structured data, CMS implementation, reporting, and product-led search systems.
CommuteZA is a digital product I am building to explore SEO architecture, metadata systems, structured data, redirect logic, local search behaviour, and analytics in a controlled environment.
Agency work has exposed me to multiple industries, CMS platforms, stakeholder needs, and implementation constraints. That experience helps me connect audits, reporting, content recommendations, developer collaboration, and measurable business impact.
I’m always interested in thoughtful conversations around SEO, technical implementation, analytics, GTM, GA4, organic growth, and digital products.
